Project overview
Novafit Energy makes artisanal sports nutrition — energy bars and gels built around 30% natural fruit pulp and 45 g of carbohydrates per unit, produced in Catalonia for endurance athletes.
Selling that kind of product online is not a catalogue problem. The buyer wants to know what is actually in it, when to eat it, and why it is different from the industrial alternative on the shelf next to it. The store has to answer all three before it can ask for the sale.
What we do
- E-commerce — the WooCommerce storefront: product architecture, checkout, and the merchandising that separates bars from gels by the moment they are meant for.
- Digital strategy — positioning the brand around real ingredients and local production rather than competing on price with industrial nutrition.
- Marketing campaigns — launch campaigns for new product lines, including the energy-gel range.
- Website optimisation — performance, Core Web Vitals, structured data and technical SEO on a WordPress stack, where the default is slow.
- Analytics — measurement wired through to the funnel, so campaign spend is judged on orders rather than sessions.
Stack
WordPress and WooCommerce, tuned for speed. Most of the engineering effort goes into making a plugin-heavy platform behave: caching strategy, image pipeline, script discipline, and keeping the theme from undoing it at the next update.
Where it stands
The relationship is ongoing — the storefront, the campaigns and the optimisation work all continue.
Related: our own products are in Our Work , and the rest of the client engagements are in the Portfolio .